#ExploreŠkoda News: Škoda Auto enters Saudi Arabian market, strengthening its presence in the Middle East

Mladá Boleslav, 18 November 2025 – Škoda Auto is advancing its internationalisation strategy by entering the fast-growing Saudi Arabian market in partnership with SAMACO Motors, which has represented other Volkswagen Group brands in the country for more than 15 years. The portfolio includes the Octavia hatchback and the Kushaq, Karoq and Kodiaq SUVs. The Superb hatchback and Combi estate will follow soon. Looking ahead to 2026, Škoda will also introduce the Slavia compact saloon to meet strong demand in the segment in the Saudi Arabian market. The first two state-of-the-art retail sites will open by the end of the year in Jeddah and Al Khobar, with a flagship outlet in Riyadh scheduled for 2026.

This article was read by AI-generated voice.