#ExploreŠkoda News: Advancing internationalisation: Škoda Auto launches in Oman, strengthening its presence in the Middle East

Mladá Boleslav, 27 February 2025 – Škoda Auto has officially entered the Omani market, marking the next step in its strategic expansion across the Middle East. This move supports the brand’s ambition to strengthen its presence outside of its European home market. The launch includes the opening of a fully digital, state-of-the-art showroom in Muscat, developed in partnership with Premium Motors, part of the Alfardan Group. In the coming months, Škoda will be introducing a full range of ICE models, including spacious sedans and a diverse SUV line-up. The SUV portfolio ranges from the compact Kushaq, imported from India and leveraging synergies given the geographical proximity, to the all-new seven-seater flagship Kodiaq, which is also available with all-wheel drive.

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