#ExploreŠkoda News: Škoda Auto: 21 years of continuous support as the main partner of the Tour de France

Mladá Boleslav, 27 June 2024 – Škoda Auto marks its 21st consecutive year as the official main partner of the Tour de France. The 111th iteration of the world’s most famous cycling race begins on 29 June with the Grand Départ in Florence, Italy. For the first time, the event will not finish in Paris this year, due to the Olympic Games starting in the French capital just a few days later. On most stages, the all-electric Škoda Enyaq will be serving Tour director Christian Prudhomme as the ‘Red Car’, leading the peloton throughout the race. The route will take the 176 riders and 205 Škoda support vehicles across 21 stages and nearly 3,500 kilometres to reach Nice on 21 July. Through the carmaker’s social media channels and the WeLoveCycling website, fans can access exclusive background information and compete for exciting prizes. In February this year, Škoda Auto underlined its commitment to cycling, extending its partnership with the cycling event’s organiser, A.S.O., until 2028. The Czech carmaker is also supporting the Tour de France Femmes avec Zwift for the third consecutive year.

This article was read by AI-generated voice.