Welcome to the new episode of the SIMPLY CLEVER PODCAST. Right after the summer break, we start with a big world premiere. At the end of August, ŠKODA unveiled its seven-seater VISION 7S concept. ŠKODA thus provides the first specific outlook on the brand's new design language. From now on, ŠKODA will be not only simply clever but also modern solid. This new design language combines robustness, functionality, and authenticity.
With the new design language, there will also be a new corporate identity, which is the most radical change in 30 years, with a new picturemark and wordmark coming up in the next few months and years.
Both the new design language and corporate identity are the topics for this episode of SIMPLY CLEVER PODCAST. And my honorable guest is Oliver Stefani, head of ŠKODA Design, and later on Martin Jahn, Board Member for Sales & Marketing at ŠKODA.